Welcome to our magic! This site is filled with loads of magic tricks, illusions, gags, books and dvds on every branch of magic for beginners, amateurs, professionals and all magic lovers!

Our catalogue contains a vast selection of our own products and inventions and special items and also standard and classic tricks of other manufacturers from all over the world.

We also stock many rare and collecter's items and books which are no longer available in the market, from nostalgic companies like Edwin’s Supreme Magic Company,  Ken Brooke's Magic Place, Featherking Productions, Mikame Magic, Chu’s Magic, Harry Stanley's Unique Magic Studio, Ron Macmillan’s International Magic Studio, Abbott’s Magic, Mak Magic, Magic Makers, Tora Magic, Sterling Magic, Vernet, and Goshman Magic plus many original inventions.

For your easy reference, the Effects List A-Z has all the items listed in alphabetical order.

Please note that Gags, Literature, DVDs and Jewelry are NOT listed in the effects list. They will be found in their own sections.

Before you place any order, please go through our Order Information for details on how to order. We can only accept payment with Paypal or with Bank Transfer, but please DO NOT send any money until we have contacted you to re-confirm your order and shipping costs as items may not be in stock and shipping costs vary.

If you should be in Milan, do pay us a visit in our shop. We are open every day from Monday to Saturday from 3.30 pm - 6.30 pm