Welcome to our magic! This site is filled with loads of magic tricks, illusions, gags, books and dvds on every branch of magic for beginners, amateurs, professionals and all magic lovers!

Our catalogue contains a vast selection of our own products and inventions and special items and also standard and classic tricks of other manufacturers from all over the world.  For your easy reference, the Effects List A-Z has all the items listed in alphabetical order.

Please note that Gags, Literature, DVDs and Jewelry are NOT listed in the effects list. They will be found in their own sections.

Our Little Ghost will update you on all the latest news and events regarding our studio and what is happening with us. The ghost will also keep you updated on our new creations and special offers available from time to time.

Before you place any order, please go through our Order Info for details on how to order.If you should be in Milan, do pay us a visit in our shop. We are open every day from Monday to Saturday from 2.30 pm  till 7.00 pm.