Dear Magician,

Welcome to our magic! This site is filled with loads of magic tricks, illusions, gags, books and dvds on every branch of magic for beginners, amateurs, professionals and all magic lovers!

Our catalogue contains a vast selection of our own products and inventions and special items and also standard and classic tricks of other manufacturers from all over the world.  For your easy reference, the Effects List A-Z has all the items listed in alphabetical order.

Please note that Gags, Literature, DVDs and Jewelry are NOT listed in the effects list. They will be found in their own sections.

Before you place any order, please go through our Order Info for details on how to order. If you wish to pay by credit card, our site DOES NOT ask you for your card details. Just choose the credit card option in the check-out step and when we receive your order, we will contact you to re-confirm your purchase. If you wish to pay with Paypal, DO NOT send any money until we have contacted you to re-confirm the exact amount as items may not be in stock.

If you should be in Milan, do pay us a visit in our shop. We are open every day from Monday to Saturday from 3.00 pm  till 6.45 pm.